Top 10 Must-Try Japanese Snack Foods You Can Find at Any Supermarket

Discover the top 10 must-try Japanese snack foods—from shrimp chips to caramel corn—all easily found in Japanese supermarkets. Perfect for tourists and snack lovers!

If you're visiting Japan and wondering what Japanese snacks are worth trying, you're in for a treat—literally! 🇯🇵 From salty to sweet, crispy to chewy, Japanese convenience stores and supermarkets are packed with unique and addictive snack foods that locals have loved for decades.

 

Here are 10 classic Japanese snacks (with English and Japanese names) that are easy to find, fun to eat, and make perfect souvenirs too!

1. Calbee Potato Chips(カルビー ポテトチップス)


These are Japan’s answer to Lay’s—but with a subtle and balanced flavor profile. The most popular ones are Lightly Salted (うすしお) and Consommé Punch (コンソメパンチ). Not too greasy, just crispy and addictively tasty.

🛒 Where to buy: Every supermarket, convenience store, or even 100-yen shop.

2. Koikeya Norishio Chips(湖池屋 のり塩ポテトチップス)


These chips are flavored with seaweed and salt—a very Japanese twist! Nori (dried seaweed) gives a rich umami taste that surprises many first-timers.

 

🍙 Tip: If you love seaweed, this is a must-try.

3. Jagariko(じゃがりこ)


These crunchy potato sticks come in a cute cup-shaped container. Popular flavors include Salad and Cheese. They’re crunchy, fun to eat, and extremely popular with teenagers in Japan.

 

📦 Fun fact: Great for travel—no greasy fingers!

4. Karamucho(カラムーチョ)


Spicy snack lovers, this one’s for you! These thin, spicy potato sticks are coated in chili powder for a mild but flavorful kick. It's not overwhelmingly hot, but definitely bold.

 

🔥 Try it with beer—you’ll thank us later.

5. Umaibo(うまい棒)


A long, cylindrical corn puff that costs just 10 yen in Japan (around 7 cents). Available in wild flavors like Corn Potage, Teriyaki Burger, and even Natto (fermented soybeans). It's crunchy, light, and full of personality.
🎁 Perfect for souvenirs or party snacks.

6. Caramel Corn(キャラメルコーン)

 

Not actual corn kernels, but fluffy corn puffs with a sweet caramel glaze. They’re super light and slightly sticky, with a few roasted peanuts thrown in for contrast.

 

🍬 Pro tip: Sweet tooth? Start here.

7. Kappa Ebisen(かっぱえびせん)

 

A shrimp-flavored crunchy snack that’s been around since the 1960s. Made with real shrimp powder, it’s savory, salty, and incredibly addictive. The slogan literally says, “Can’t stop, won’t stop!”

 

🦐 A classic you’ll see in nearly every supermarket.

8. Sapporo Potato BBQ(サッポロポテト バーベQあじ)

 

Despite the name, this is not actually from Sapporo. These thin, grill-shaped potato snacks are mildly smoky and sweet with a barbecue flavor. Kids especially love them!

 

👨‍👩‍👧‍👦 A great family-friendly snack.

9. Tongari Corn(とんがりコーン)

 

Cone-shaped corn chips with a very light, toasty flavor. They’re often eaten by sticking them on your fingers (no joke). The most common flavor is Lightly Salted.

 

🔺 Fun to eat, light to digest.

10. Happy Turn(ハッピーターン)

 

A unique rice cracker coated in “Happy Powder”—a magical, slightly sweet and salty seasoning that fans are obsessed with. It's crunchy, lightly sweet, and totally addicting.

 

✨ Some stores even sell powder-only packs now!

🛍️ Where to Find These Snacks in Japan

The best part? You don’t need to go to specialty shops. These snacks are widely available at:

  • Convenience stores (like 7-Eleven, FamilyMart, Lawson)
  • Supermarkets (like Aeon, Ito Yokado, Life)
  • Don Quijote (huge selection, including bulk packs)
  • 100 yen shops (great for small-size snack hunting)

✈️ Tips for Tourists

  • Try regional flavors: Many snacks have limited-edition regional versions, like wasabi, matcha, or lemon from Setouchi.
  • Watch the packaging: Many snacks feature seasonal or anime-themed designs, great for gifting.
  • Bring an extra bag: You'll probably end up buying more snacks than you planned!

🎯 Final Thoughts

Japanese snack culture is diverse, fun, and full of surprises. These 10 classics are just the beginning—but they represent the soul of Japan’s snack history. Whether you're into salty, sweet, or savory, you’re bound to find your favorite.

 

Don’t leave Japan without trying at least a few of these!

 

Want a printable Japanese snack checklist for your next trip? Let me know—I can make one for you! 🍱