Top 10 Shochu Brands Consumed by Japanese People in 2023

1. Kuro Kirishima (黒霧島) – Kirishima Shuzo Co., Ltd.

Kuro Kirishima is the best-selling shochu in Japan, thanks to its smooth taste and rich aroma derived from black koji fermentation.
It pairs well with Japanese cuisine and is easy to drink even for beginners.

2. Shiro Kirishima (白霧島) – Kirishima Shuzo Co., Ltd.

A lighter counterpart to Kuro Kirishima, Shiro Kirishima is known for its mild and elegant taste.
It appeals to those who prefer a softer flavor while still enjoying the signature Kirishima quality.

3. Aka Kirishima (赤霧島) – Kirishima Shuzo Co., Ltd.

Made from a special variety of sweet potato, Aka Kirishima has a refined sweetness and fruity aroma.
It is a premium choice that is often enjoyed on special occasions.

4. Iichiko (いいちこ) – Sanwa Shurui Co., Ltd.

One of Japan’s most famous barley shochu brands, Iichiko is appreciated for its clean, smooth taste and versatility.
It is popular among both casual drinkers and connoisseurs.

5. Nikaido (二階堂) – Nikaido Shuzo Co., Ltd.

Another highly regarded barley shochu, Nikaido offers a mellow and slightly sweet flavor.
It is widely consumed due to its balance between smoothness and depth.

6. Kaidou (海童) – Hamada Shuzo Co., Ltd.

Known for its deep and rich taste, Kaidou is a favorite among shochu lovers who enjoy a more traditional and bold profile.
It is often recommended for those who appreciate authentic sweet potato shochu.

7. Daiyame (だいやめ) – Hamada Shuzo Co., Ltd.

With a distinctive aroma of lychee, Daiyame stands out as a modern shochu choice.
Its refreshing and slightly sweet taste makes it appealing to younger drinkers and those new to shochu.

8. Shiranami (白波) – Satsuma Shuzo Co., Ltd.

A well-established brand, Shiranami is cherished for its robust and traditional sweet potato flavor.
It remains a staple in Kagoshima, a region famous for its shochu production.

9. Hakutake (白岳) – Takahashi Shuzo Co., Ltd.

A rice-based shochu, Hakutake is known for its soft and gentle taste.
It is particularly popular in Kumamoto, where it is often enjoyed with water or on the rocks.

10. Shima Bijin (島美人) – Nagashima Kenjo Co., Ltd.

Shima Bijin offers a smooth and balanced taste, making it a favorite in the Amami Islands.
Its mild yet flavorful profile makes it easy to drink for all levels of shochu enthusiasts.

Conclusion

These ten shochu brands represent the diversity and richness of Japan’s shochu culture.
Whether made from sweet potatoes, barley, or rice, each brand has its own unique characteristics that appeal to different tastes.

 

Shochu continues to be a staple in Japanese drinking culture, enjoyed both at home and in izakayas across the country.