Top 10 Frozen Food Products in Japan (2024): A Must-Try Guide for Travelers

Explore Japan’s top 10 best-selling frozen foods of 2024. Find out why each item is loved, where to buy them, and how to enjoy authentic Japanese flavors—perfect for travelers, expats, and food lovers.

Japan's frozen food market has exploded in recent years, offering a wide variety of delicious, high-quality options for busy households and curious foodies alike.
Whether you're planning a trip to Japan or just want to learn more about Japanese food culture, here's the definitive 2024 ranking of the top-selling frozen food items across the country, with insights into why each one is so popular.

 

① Ajinomoto Gyoza (味の素 ギョーザ)


Why it's popular: Juicy pork filling, crispy pan-fried skin, and a "no oil, no water" cooking method make these dumplings a household favorite.
Where to buy: Available in any Japanese supermarket like Aeon, Seiyu, or Don Quijote.
Tip: Pair with rice and dipping sauce (soy sauce + vinegar + chili oil) for a quick meal.

② Nichirei Fried Rice (Honjitsu Itame Chahan) (ニチレイ 本格炒め炒飯)


Why it's popular: Smoky flavor, restaurant-quality texture, and generous portions of egg, pork, and vegetables.
Where to buy: Found in the freezer section of most convenience stores like 7-Eleven or Lawson.
Tip: Heat in a frying pan for better texture than microwave.

③ Osaka Ohsho Gyoza (大阪王将 羽根つき餃子)


Why it's popular: Known for its crispy "wings" and garlic-rich filling.
Where to buy: Widely available in supermarkets and some international sections.
Tip: Best served with beer!

④ Nichirei Karaage, Tokukara (ニチレイ 特から)


Why it's popular: Juicy fried chicken with soy-garlic marinade. A staple in bentos (lunch boxes).
Where to buy: Supermarkets, convenience stores.
Tip: Try it in a sandwich or rice bowl.

⑤ Maruha Nichiro Shrimp Gratin (マルハニチロ えびとチーズのグラタン)


Why it's popular: Creamy, cheesy comfort food in a mini tray.
Where to buy: Common in grocery stores and department store food halls.
Tip: Serve as a side with steak or salad.

⑥ Nichirei Mini Hamburgers (ニチレイ ミニハンバーグ)

Why it's popular: Convenient for kids' lunches and easy portion control.
Where to buy: Freezer section, especially near kids' food.
Tip: Add demi-glace sauce or cheese for extra flavor.

⑦ KS Frozen Teriyaki Chicken Meatballs (ケイエス冷凍食品 国産鶏 鶏つくね串)

Why it's popular: Sweet-savory glaze and soft texture make it a hit with all ages.
Where to buy: Regional grocery chains and online.
Tip: Use in bento boxes or serve with noodles.

⑧ Nissui Japanese Side Dish 6 Set (ニッスイ 自然解凍でおいしい! 6種の和惣菜)

Why it's popular: A mix of traditional side dishes (nimono, hijiki, etc.) in a convenient tray.
Where to buy: Common in supermarkets and some import shops.
Tip: Great for trying classic Japanese flavors at home.

⑨ TableMark Katokichi Sanuki Udon (TableMark カトキチ さぬきうどん)

Why it's popular: Chewy, thick noodles with authentic taste.
Where to buy: Everywhere! Even 100-yen shops.
Tip: Just boil and serve with dipping sauce or in soup.

⑩ Ajinomoto Shrimp Cutlet (味の素 エビ寄せフライ)

Why it's popular: Crispy breading and creamy shrimp filling make this a seafood lover’s dream.
Where to buy: Grocery stores, often in the bento filler section.
Tip: Perfect as a sandwich filling or party snack.

Frozen Food in Japan: A Quick Overview

Japan’s frozen food industry has evolved from basic preservation to gourmet-quality convenience.
Innovations in freezing technology, consumer trust in food safety, and busy lifestyles have led to a boom in ready-made meals.
Schools, office workers, and parents rely on these products for everyday meals, especially bentos.

Fun Fact:

Japan holds an annual “Frozen Food Day” on October 18, based on a play on numbers (10 = "tou", 18 = "rei"), which sounds like "tōrei" (冷凍) — meaning frozen.

 

If you're traveling to Japan, exploring the frozen aisle can be a fun and affordable way to experience authentic Japanese flavors without needing to dine out every night. Plus, it's a unique souvenir idea: some international airports have shops selling frozen Japanese meals to take home!