Japan Rankings
Japan is home to some of the most heartwarming, imaginative, and timeless picture books ever created.
Many of these works have sold millions of copies and continue to be read across generations.
In this article, we explore the top 10 best-selling picture books written and illustrated by Japanese creators, highlighting why they resonate so strongly with Japanese children—and how they've gained attention abroad.
Estimated Sales: Over 7 million copies
First Published: 1967
Why it's beloved: This simple, rhythmical board book uses the classic baby game “peek-a-boo” to engage infants. It’s often the first book Japanese babies encounter.
Translation status: Translated into several languages, including English, Chinese, and Korean.
Estimated Sales: Over 4.5 million copies
First Published: 1972
Why it's beloved: The colorful illustrations and step-by-step pancake-making scenes appeal to toddlers, helping them engage with food and routines.
Translation status: Available in English, French, and Chinese.
Estimated Sales: Over 3.3 million copies (series over 20 million)
First Published: 1963
Why it's beloved: The adventures of two friendly field mice capture children's curiosity, with warm illustrations and themes of sharing and exploration.
Translation status: Widely translated into English, Korean, French, and more.
Estimated Sales: Over 3 million copies
First Published: 1986
Why it's beloved: Gentle rhythm and nighttime themes make it a bedtime favorite for toddlers. The smiling moon is iconic in Japanese homes.
Translation status: Available in multiple Asian and European languages.
Estimated Sales: Over 2.5 million copies
First Published: 1977
Why it's beloved: A tender portrayal of a child’s small but brave journey—going shopping alone for the first time. Many children relate deeply to Mii’s courage.
Translation status: English and other language editions available.
Estimated Sales: Over 2 million copies
First Published: 1977
Why it's beloved: Unlike typical children's books, this story explores themes of life, death, and love. Its depth makes it equally loved by adults.
Translation status: Translated into more than 10 languages.
Estimated Sales: About 1.9 million copies (series over 32 million)
First Published: 1976
Why it's beloved: The energetic kitten Nontan teaches social lessons in a fun, expressive way. Bright art and rhythmic text delight toddlers.
Translation status: Some books in the series translated into Korean and Chinese.
Estimated Sales: Over 1.6 million copies
First Published: 2008
Why it's beloved: A newer entry into classic status, its onomatopoeic playfulness and simple repetition make it ideal for young children.
Translation status: Recently translated into English, Chinese, and Korean.
Estimated Sales: About 1.5 million copies
First Published: 1970
Why it's beloved: Teaches morning routines with simple illustrations and clear language. Toddlers love the predictability and warmth.
Translation status: Available in select languages.
Estimated Sales: Unknown, but a long-time best-seller
First Published: Originally a story in 1943, later adapted to picture books
Why it's beloved: A beautiful tale of kindness and courage as a young fox ventures into the human world. Often read in schools.
Translation status: Available in English and multiple European and Asian languages.
Japanese picture books often emphasize emotional growth, daily life experiences, and a strong sense of community or nature. The use of repetition, onomatopoeia, and soft visual styles help young children understand and emotionally connect with the stories. Many of the books on this list are also deeply nostalgic for parents, creating intergenerational bonds through reading.
Additionally, characters like Guri & Gura or Nontan become part of a child’s cultural memory—used in preschools, TV shows, and merchandise.
🌍 International Appeal: Have These Books Been Translated?
Yes—many of these books have been translated into English, French, Chinese, Korean, and more. However, their global fame doesn’t yet match titles like The Very Hungry Caterpillar, though interest in Japanese picture books is growing rapidly, especially among educators and collectors.
Publishers such as Tuttle, Kodansha International, and Chin Music Press are increasingly making Japanese children's literature available to a global audience.
Japanese picture books offer a beautiful window into the heart of Japanese culture and childhood. Whether you’re a parent, teacher, or picture book enthusiast, these works are more than just best-sellers—they are cultural treasures that have stood the test of time.
Looking for your next favorite children’s book? Start with these beloved Japanese classics—they might just become a favorite in your home, too.
