
Looking for a delicious and budget-friendly Japanese meal? Sukiya (すき家) is the largest beef bowl chain in Japan, beloved for its quick service, massive variety, and 24/7 availability in many locations.
If you’re traveling to Japan or just curious about Japanese fast food, this guide will walk you through the Top 10 Sukiya beef bowl menu items — including the original Japanese names and the reasons behind their popularity.
Sukiya opened in 1982 and now operates over 1,900 stores across Japan, making it the #1 beef bowl chain by store count. Unlike its rivals, Sukiya offers not only classic gyudon but also creative rice bowls with chicken, seafood, and vegetables.
Whether you like it spicy, cheesy, light, or protein-packed — Sukiya has you covered.

Thinly sliced beef with spicy sauce, topped with raw egg and fresh green onions.
Creamy, savory, and slightly spicy — the fan favorite.
Japanese people love the combo of raw green onions and egg, but for people from different cultures, opinions on negitama gyudon can be pretty divided.
- YoshiKaze
Rich beef bowl topped with a blend of cheddar, Egmont, and mozzarella.
A cheesy comfort food experience.
The timeless original: beef simmered with onion in sweet soy sauce.
A must-try if it’s your first Sukiya visit.
Topped with grated daikon radish and yuzu-citrus soy sauce for a refreshing twist.
Pickled mustard greens and spicy cod roe mayonnaise add punchy flavor.
The tangy and spicy Korean kimchi lifts the flavor of the beef.
A sticky and fresh mix of grated yam and wasabi — bold and uniquely Japanese.
Combines okra’s “neba-neba” texture with the umami punch of bonito flakes.
Raw minced tuna over rice — a seafood break from beef lovers.
Ground chicken in sweet soy sauce. Light, mild, and kid-friendly.
Q: Is Sukiya open 24 hours?
A: Many Sukiya locations are open 24/7, especially in urban areas.
Q: Can I customize my beef bowl?
A: Yes! You can adjust rice size, add toppings (cheese, egg, kimchi), or increase spice level.
Q: Does Sukiya offer vegetarian options?
A: Vegetarian options are limited, but some side dishes (like salads or tamago) are meat-free.
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Sukiya’s menu is a delicious introduction to modern Japanese comfort food. Whether you're into spicy, cheesy, or traditional flavors, their beef bowls offer both variety and value.
So if you're in Japan and see that familiar red-and-yellow Sukiya sign — step inside, and try one of these fan-favorite bowls!