Japan Rankings
If you’ve ever visited Japan or are a fan of authentic Japanese cuisine, chances are you’ve heard of Marugame Seimen. As one of Japan’s most beloved udon chains, Marugame specializes in freshly made Sanuki-style udon noodles, served fast and affordably. Customers can watch their noodles being prepared in an open kitchen, creating a lively and inviting atmosphere. With a self-service system that allows diners to choose their own toppings and side dishes, it offers both customization and convenience.
As of May 2025, Marugame Seimen operates over 1,160 locations worldwide, including 861 stores across all 47 prefectures of Japan and over 300 international branches in countries like the United States, United Kingdom, Taiwan, Indonesia, and more. This global footprint reflects not only the brand’s success but also the universal appeal of Japanese udon.
But which dishes do Japanese people love the most at Marugame Seimen? Here’s a look at the top 10 most popular menu items in 2024—and what makes them so appealing.
This signature dish features freshly boiled udon served in a wooden tub with a warm dipping sauce on the side. Its appeal lies in the simple, unadulterated flavor of the noodles, which are thick, chewy, and best enjoyed immediately after cooking. Japanese diners love its authentic, rustic presentation and the control it gives over seasoning.
A comforting bowl made by mixing hot noodles straight from the pot with a raw egg and a splash of soy-based sauce. The result is a creamy, silky texture that feels almost like Japanese carbonara. Its rich yet mild flavor is a nostalgic favorite for many.
This chilled or warm udon dish is served with a concentrated dashi-based broth poured over it, often topped with green onions, tempura flakes, and grated radish. It’s popular for its refreshing, savory taste and versatility—perfect in both summer and winter.
This large, crispy fritter made from julienned vegetables like onion and carrot is a staple side dish. Japanese diners enjoy its satisfying crunch and slight sweetness, making it the ideal topping or snack alongside any noodle bowl.
A hearty dish combining thick udon noodles with Japanese-style curry. Rich, mildly spicy, and comforting, curry udon is a winter favorite. Though not available everywhere, it’s a sought-after menu item for those craving something warm and bold.
Tender slices of sweet-savory grilled beef top this variation of bukkake udon. Its rich umami flavor and satisfying portion size make it especially popular among young adults and those looking for a more filling meal.
This is the simplest form of udon—hot noodles in a clear dashi broth. It’s appreciated for its light taste, affordability, and the way it allows diners to customize their bowl with side toppings. It’s the go-to comfort food in Japan.
Combining spicy cod roe (mentaiko) with the creamy texture of kamatama udon, this dish offers a bold flavor profile loved by those who enjoy a bit of spice. It’s especially favored by young women for its trendy flavor and Instagram-worthy appearance.
A classic tempura item—plump shrimp in a light, crispy batter. It’s a must-have side that pairs perfectly with any udon, and its popularity comes from its reliable taste and satisfying texture.
Named after the mythical fox spirits said to love sweet tofu, this dish features hot udon topped with a large piece of seasoned abura-age (fried tofu). The sweet and savory balance makes it especially beloved by kids and older adults alike.
Marugame Seimen’s appeal lies in its ability to blend tradition with fast-food convenience, offering high-quality udon at reasonable prices. Whether you're a fan of classic flavors or looking for something new, there’s always a reason why Marugame continues to be a go-to spot for millions across Japan—and increasingly, the world.
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